The Buyer Decision Process for New Products
1. Awarness. The consumer becomes aware of the new product, but lacks information about it.
2. Interest. The consumer seeks information about the new product.
3. Evaluation. The consumer considers whether trying the new product makes sense.
4. Trial. The consumer tries the new product on a small scale to improve his or her estimate of its value.
5. Adoption. The consumer decides to make full and regular use of the new product.
The Buyer Decision Process for New Products
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Oleh
Ilham Zuliadin
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